What Travel Brands Must Do to Win Over Gen Z
The travel industry is at a crossroads. By 2030, Gen Z’s purchasing power is expected to reach $12…... Read more.
Ensuring System Resilience in the Rapidly Evolving World of Digital Payments
In recent years, digital payment methods have rapidly overtaken traditional cash transactions in major global economies, reflecting shifts…... Read more.
The Hidden Gold in Sustainable Rewards Programs
The season of abundance typically delivers a surge for retailers, but new research shows they may be overlooking…... Read more.
Brand Authenticity: Countering Greenwashing
According to Kantar, 67 percent of consumers worry that brands engage in social issues only for commercial reasons. And in…... Read more.
The FTC’s Click-to-Cancel Rule: What Retailers Need to Know
The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC)…... Read more.
From Convenience to Connection: Car Rentals Growing Loyalty
Loyalty programs are everywhere—but loyalty itself is increasingly rare. As consumers face a barrage of choices, traditional programs…... Read more.
Charting SMBs Path to Winning this Holiday Season
The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver,…... Read more.
Getting to Genuine Personalization with Gen AI
For years, achieving true personalization in marketing has been an elusive goal. While marketers have strived to deliver…... Read more.
Seeking Long-Term Loyalty: Evolving Loyalty Technology for Financial Institutions
Endearing customer loyalty is critical for businesses of every stripe, but for financial institutions, long-term customer loyalty is…... Read more.
Your Data Illiteracy is Killing Your Decision-Making
Big data and business analytics have become a booming industry. Between 2015 and 2022, the global big data…... Read more.
How to Use First-Party Data to Boost Fan Engagement
Nowhere is the old cliche “business is about relationships” truer than sports. For many fans, their relationships with…... Read more.
Are your emotions holding you back from generative AI?
We may have gotten a bit ahead of ourselves. As generative AI rolls out in the workplace, we’re…... Read more.
Why is Everyone Raising Subscription Prices?
In 2024, subscriptions are undergoing a notable shift: rising prices are becoming the norm rather than the exception.…... Read more.
How Your Digital Footprint Powers the Data-Hungry Economy
Many years ago, while reviewing algorithms with my team, I made a comment that resonates even more deeply…... Read more.
As CX Satisfaction Plummets, How Should Businesses Respond?
Businesses are struggling to connect with customers in the age of AI, and CX scores are showing it. …... Read more.
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes, with email being arguably the best…... Read more.
5 Lessons from Prime Day to Leverage for a Killer 2024 Finish
Prime Day is more than the biggest “holiday” sale in the soft summer season; it’s a chance for…... Read more.
Implementing AI in Retail Marketing
You don’t have to look far to find a sweeping claim about how artificial intelligence (AI) is set…... Read more.
The Five Elements Of An Effective Customer Experience Strategy
Today, we live in the age of the customer, where customer expectations are higher than ever, and they have more…... Read more.
Getting Authentic about Brand Authenticity
In recent years, the language of 'sustainability' has been co-opted by some brands in order to make themselves relevant.... Read more.
