Latest Posts
Conversations with TheCustomer: Executing Great CX
Nicole Kealey of Alida, and Alan Weber of IDC talk with us about some of the bigger challenges to executing great CX.
November 23, 2021
Welcome to TheCustomer
Better Customer Outcomes. Our mission at <mark class="bsearch_highlight">TheCustomer</mark> is to supercharge your enterprise growth strategies. In the evolving landscape…
July 13, 2019
Conversations with TheCustomer: Paula Thomas
In this episode of “Conversations with <mark class="bsearch_highlight">TheCustomer</mark>“, Paula Thomas talks about where the most innovative approaches in loyalty are coming from, how some of those approaches are winning customer loyalty
July 20, 2020
Conversations with TheCustomer: Chuck Ehredt, CEO of Currency Alliance
What should you be asking of your Loyalty Program? Chuck Ehredt, CEO of Currency Alliance, came into the…
August 12, 2020
Conversations with TheCustomer: Don Vaughn, Head of Product at Invisibly
Dr. Don Vaughn is head of product for Invisibly and has a lot to say about the state of market research and where/how marketers are learning to gather accurate, actionable consumer insights.
May 17, 2021
Conversations with TheCustomer: Robert Passikoff on Measuring Patriotic Brands
Earlier this month we published the findings from the 18th annual "Most Patriotic Brands" survey as compiled by Brand Keys.
August 20, 2020
Best of: TheCustomer Roundtable Roundup
What happens when you put 5 (or 6) Customer Engagement Pros together in the same room? We call…
TheCustomer Interview: Fara Haron, Regional CEO of Majorel
"It's really about how to incorporate those things into getting the best customer experience - not really just trying to automate everything, but to integrate that in a very personal way."
TheCustomer News – Episode 1
Each episode features a run-down of current headlines along with commentary from the experts and then one or two longer-form “deep dives” that unpack more complex issues.
August 11, 2020
CRMC & TheCustomer: An Interview with Devon Wylie
In our most recent Conversation-with-<mark class="bsearch_highlight">TheCustomer</mark>, Michael Fisher and I sat down with Devon Wylie, President of CRMC, to talk about one of the most important events in retail.
May 1, 2020