Latest Posts
Ruth Stevens’ Ten B2B Trends to Watch in 2022
The last time I dared to compile a set of a year-end predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.
December 21, 2021
B2B Marketing is All About Leads – So Why Bother With Branding?
Let’s remind ourselves that brands aren’t built by marketing communications alone.
March 15, 2022
Big Ideas from Two Early-Summer B2B Marketing Conferences
Two-thirds of our marketing is occurring without us, via friends, colleagues and influencers. And that may grow closer to 90% soon. We need to build authentic stories, not ads. Build belonging and community.
July 6, 2022
New Trends in B2B Conferences and Events
As organizers return to in-person, they are finding new ways to attract and engage attendees. Here are some techniques I’ve learned of recently that I know you will find inspiring.
November 28, 2022
B2B Marketing Conferences 2022-2023
Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
September 14, 2022
New Developments in B2B Marketing
“Traditional B2B Sales and Marketing Are Becoming Obsolete.”
March 31, 2022
Top B2B Marketing Conferences in 2022
Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed.
Building a Resilient B2B Career (While AI Rewrites The Rules)
There’s a persistent temptation, when talking about careers in B2B, to frame instability as a personal problem. If…
February 4, 2026
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
November 3, 2022
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
November 3, 2022