Latest Posts
Changing the World of Customer Data: Michael Fisher, CEO at 3radical
I had a chance to sit down with Michael <mark class="bsearch_highlight">Fisher</mark>, who recently became CEO at 3radical, and talk about where he sees the future of customer data and where he sees 3radical fitting into that new landscape.
October 2, 2020
Fisher to Lead 3radical ‘Earned Data’ Drive in North America
3radical Announces Appointment of Michael D. <mark class="bsearch_highlight">Fisher</mark> Ed.D. to Executive Board <mark class="bsearch_highlight">Fisher</mark> to lead 3radical ‘Earned Data’ drive…
April 22, 2020
Data Quality Is Dead. Long Live Composability.
For decades, marketers have equated “data quality” with cleanliness – merge/purge routines, NCOA updates, and formatting fixes. But…
TheCustomer Announces Appointment to Board of Directors
Michael <mark class="bsearch_highlight">Fisher</mark> Ed.D. joins board of global customer insight publication
November 20, 2019
Leading in a Time of Upheaval
What are you doing to get ready for the inevitable bounce-back? Michael <mark class="bsearch_highlight">Fisher</mark> offers some critical guidance for leaders during this time of crisis.
Forrester on the ‘The Zero Party Data Revolution’
‘Zero Party Data’, a term coined by Forrester to describe information that consumers intentionally and proactively share with brands
October 29, 2020
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
The Problem with Conversion Rates
What this doesn’t tell you is WHY they dropped off ...