Survey reveals consumers are motivated by loyalty programs and ‘buy now, pay later’ options
A new Treasure Data survey of 1,000 consumers identifies behavior trends and brand preferences heading into 2022. The results show that consumers seek more direct connections with retailers and brands, including the hearty embrace of loyalty rewards programs, a growing reliance on direct-to-consumer (DTC) channels, and an increasing preference towards flexible financing options, such as ‘buy now, pay later’ (BNPL).
Key findings include:
- 82% of respondents indicated loyalty rewards motivate them to buy from certain retailers and brands.
- Almost half of consumers (48%) would rather wait for their preferred brand to restock rather than purchase a similar product from another brand.
- As the pandemic continues, consumers plan on using contactless commerce at a greater rate in 2022, with 60% of shoppers anticipating more curbside pickups than the previous year.
For more insights on consumer buying trends and preferences, download the full report.
