The Thousand Quiet Saves
Brands rarely implode in public. They erode in private. A confusing bill.A reminder that arrives too late.A chatbot that pretends to listen.An agent who asks you to repeat what you already…
Passikoff: What Makes a Successful Product Launch (Hint: It’s Not What You Think)
When it comes to last year’s least successful new product launch, my vote goes to Stoli Group’s (yes, that Stoli!) $150 million bourbon and rye whiskey…
Building a Resilient B2B Career (While AI Rewrites The Rules)
There’s a persistent temptation, when talking about careers in B2B, to frame instability as a personal problem. If you feel misaligned, burned out, or underutilized, the implicit diagnosis is…
February 4, 2026
Why Data Privacy Is Now Everyone’s Job
The digital media and ad ecosystem doesn’t work if marketers don’t understand who they’re selling to and what the customer might need next. That’s the power of data. But it also doesn’t…
February 2, 2026
Keep Up to Date with the Most Important News
Keep Up to Date with the Most Important News
After Omnichannel – Why Brands Must Redesign for Agentic Customers
In my recent Customerland conversation with Ben Wiener, Managing Partner at Cognizant Moment, one theme kept resurfacing: the ground beneath marketing is shifting – not incrementally,…

