Marketing With Intent: Starting With the Outcome in Mind
Over the course of this series, we’ve covered a lot of ground: why intent matters more than tactics; how to market for awareness, trust and action; and how to get honest about your own…
September 29, 2026
Gift Cards Have Escaped the Aisle
Highlights from our conversation with Alex Preece, CEO of Tillo The term gift card is doing a poor job of describing the business it has become. It still suggests a plastic rectangle…
September 23, 2026
Your Redemption Rate Is Lying to You
Brands spend enormous amounts of money creating incentives designed to influence customer behavior. Points, rebates, promotional credits, cashback, gift cards, loyalty currencies, coupons and…
The FTC’s Personalized Pricing Proposal Is About More Than Personalized Pricing
The Commission’s proposed enforcement policy is being framed largely around predatory retail pricing. Its treatment of individualized discounts, consumer data and disclosure raises important…
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Keep Up to Date with the Most Important News
Sales, Marketing & Loyalty Should Buy CX a Pony
I’ve spent a lot of years inside the customer technology industry watching two extraordinarily powerful capabilities develop in complete isolation from each other. On one side: CX…

