Marketing With Intent: Starting With the Outcome in Mind
In the first three articles in this series, we covered the framework for thinking about marketing outcomes, getting your prospects to think something new, and building the emotional resonance…
Passikoff: How Bud Blew It
Loyalty is created by understanding what customers expect and then meeting – or preferably exceeding – those expectations. There’s this English expression, “Coals to Newcastle.” It refers to…
Sell the Outcome, Not the Migration: Inside Verint’s Open-Platform Bet
Ask Heather Richards for the plain-English version of Agent Factory and she corrects the question before answering it. The name suggests a factory – something that outputs a fixed thing.…
Who Carries the Moral Accountability in the Age of AI
Welcome to Part 3 of our ongoing series on AI and human behavior. If Part 1 explored the behavioral shift, and Part 2 dissected the psychological tradeoffs of personalization, Part 3 enters…
July 13, 2026
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Keep Up to Date with the Most Important News
We All Live in Customerland Now
“Nobody gives a sh*t about brands anymore.” A few weeks ago I found myself wondering whether it might make sense to revive a dead brand publication. Not metaphorically dead. Actually dead.…

